COVID19 - Is now a good time to buy a website?
At Web Design Townsville we noticed a dramatic change to the web design community and web design agencies during the COVID-19 pandemic. The reasons for this (we believe) are due to an increased number of individuals who were made redundant or who lost work during the pandemic. As I'm sure we could all agree the COVID-19 pandemic has been a very unfortunate milestone in our lives, and one which has led to people trying to find work through any means possible.
This meant that in many cases people were working from home trying to pick up jobs wherever they could. And as a result they thought they could pick up web design work, search engine optimization work, logo design, content writing and any other services that can be done behind a computer with no real expertise.
As a result, we saw a huge increase in new freelances and one-man bands coming into the market. This has put an even greater importance on local businesses to make sure that the website they are looking at are reputable business and not a freelancers appearing to be a big business. It is now becoming more and more common that these one-man bands are trying to appear like big businesses by having a 1300 number on their website and by having several email addresses on their website, what you may not know is these email addresses and this 1300 number just point to the same person, and it is not a reputable business.
The question of whether a freelancer or a website agency is best, is a topic that we have covered in a different blog, but what we would always suggest is making sure that the website agency is who they appear to be. COVID-19 has also put additional pressures on businesses and families, these pressures will become more significant as the economy starts to become more brittle. When you consider search engine optimization can take anywhere between 6 and 12 months, it is very important that you are prepared early, and you are not waiting too long to build your website. As the pressures on small businesses continued to mount, it is unfortunately a case of survival of the fittest. To use the example of a painter, if you are a painter or a painting business and you decide to have your website built today, you might reach the top pages of Google within 6 to 12 months. The businesses that decide to get a website built in six months' time will already have a lot of competition to beat because you have a 6 to 12 month advantage.
COVID-19 is putting pressure on families and businesses in a variety of different ways, so as we continue to learn new ways to beat the coronavirus, we also need to find new ways to promote our business. Speak to one of our friendly staff today about one of our affordable COVID-19 packages designed to help businesses in need.